Introduction Sweet Dreams Babywear our is committed to protecting the privacy of visitors to our website and customers who use our online shop. This Privacy Policy explains what personal data we collect, how we use it, with whom we share it, and your rights. By using our website or placing an order you accept the practices described in this policy.

Data We Collect

Personal details you provide: name, billing and delivery address, email address, telephone number.
Account information: username and password if you create an account.
Payment information: card or payment details processed by our payment provider (we do not store full card details on our servers).
Order information: items ordered, order history and preferences.
Communications: messages you send to us, including customer service enquiries and feedback.
Technical and usage data: IP address, device and browser information, pages visited and how you interact with the site, collected via cookies and similar technologies.

How We Use Your Data

To process and fulfil orders, manage returns and provide customer service.
To communicate order updates, account notifications and respond to enquiries.
To process payments and prevent fraud.
To improve and personalise our website, products and services.
To send marketing communications where you have consented or where we have a legitimate interest, and to manage your marketing preferences.
To comply with legal obligations.

Legal Basis for Processing (where applicable)

Performance of a contract: processing required to fulfil your order.
Consent: for marketing communications and non-essential cookies where required by law.
Legitimate interests: improving our services, fraud prevention, and direct marketing (subject to your right to object).
Legal obligation: where we must process data to comply with law.

Cookies and Tracking We use cookies and similar technologies to make the site work, remember preferences and analyse site usage. You can control cookies via your browser settings; blocking some cookies may affect site functionality. For some essential functions (for example, shopping basket functionality) cookies are necessary.

Sharing Your Data We may share personal data with:

Service providers who help us operate the website and fulfil orders (payment processors, delivery companies, IT and hosting providers).
Third-party platforms you choose to use (for example, social media or review services).
Professional advisers and legal or regulatory authorities where required. We will not sell your personal data.

International Transfers Some service providers may process data outside the UK/EEA. Where this occurs, we will ensure appropriate safeguards are in place, such as standard contractual clauses or other permitted transfer mechanisms.

Data Retention We retain personal data only for as long as necessary to provide our services, comply with legal obligations and resolve disputes. Typical retention periods:

Order and transactional data: retained for a period required by tax and accounting rules.
Marketing data: retained until you withdraw consent or object to processing.
Account data: retained while your account is active or as required for legal purposes.

Your Rights Depending on where you live, you may have the right to:

Access the personal data we hold about you.
Request rectification of inaccurate information.
Request erasure of your data (“right to be forgotten”) in certain circumstances.
Request restriction of processing.
Object to processing, including for direct marketing.
Request portability of your data in a commonly used format. To exercise your rights or ask questions about your data, contact us using the details below. We will respond within applicable legal timeframes.

Security We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration. No internet transmission or storage method is completely secure; we cannot guarantee absolute security.

Children Our services are not directed at children under 16. We do not knowingly collect personal data from children under 16. If you believe we have collected such data, please contact us and we will delete it.

Third-Party Links Our site may contain links to other websites. This Privacy Policy does not apply to those sites; please review their privacy policies separately.

Changes to this Policy We may update this Privacy Policy from time to time. We will post the updated policy on the website with the revised date. Significant changes will be notified where required by law.

Contact Us For enquiries about this policy or to exercise your rights, contact: Sweet Dreams Babywear Email: sweetdreamsbabywear2026@gmail.com

Effective date: 19 February 2026.